Personal Information: This refers to information that lets us know the specifics of who you are. When you engage in certain activities on this site, such as registering for our email updates, making a contribution, filling out a survey, uploading content or sending us feedback, we may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask that you provide us personal information, such as your first and last name, mailing address (including zip code), email address, telephone number, and other personal identifying information. If you make a contribution or otherwise place an order via the site, you may be asked to provide a credit card number. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity. We will not disclose your Personal Information to a third party without your consent, except as described below in Section 3.
Non-personally Identifiable Information: This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon your site visits in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Web site’s Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol (“IP”) address. It may also include demographic information about you, including your interest areas and age. Supplying this information to us is optional, and you may choose to not share certain information by altering your browser’s privacy settings. If you do share this information with us, you agree that we may share this information with third parties. We will not use this information to identify you on an individual basis, and will only share this information on an anonymized, aggregate basis.
We do not collect any Personal Information about you unless you voluntarily provide it to us. You provide certain Personal Information to us when you: (a) register your email address with us; (b) enter sweepstakes or contests sponsored by us or one of our partners; (c) send email messages, submit forms or transmit other information by telephone or letter to us through our site; or (d) submit your credit card or other payment information when making a contribution or purchase on our site. We may also collect information from you at other points on our site that state that such information is being collected.
In addition, we may also collect, or our third party servers and/or providers may collect, certain Non-Personal Information. This information is ultimately stored in the form of categories, and, in some cases, specific URLs. We use your IP address to diagnose problems with our servers, software, to administer our site and to gather demographic information. Our third party providers may also provide us with summary, but not individual, reports that will tell us how many users interacted with or clicked on certain content on the site, along with aggregate data about the types of users who interacted with that content.
We will primarily use your Personal Information to provide our content to you as requested when you submit that Personal Information. We will also use Personal Information you submit for purposes that include, but are not necessarily limited to, enhancing the operation of our site and our emails, completing transactions as necessary, improving our marketing and promotional efforts, statistically analyzing site use, improving our content offerings, and customizing our site’s content, layout, and services. We may use Personal Information to deliver information to you and to contact you regarding administrative notices. We may also use Personal Information to resolve disputes, troubleshoot problems and enforce our agreements with you.